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How To Create a Mobile App That offers Certain value.

  • Writer: Saurrbh Darshne
    Saurrbh Darshne
  • Feb 1, 2018
  • 3 min read

Creating a Effective app that is device & user friendly; is a need of a time.

Whats is something called as "Charismatic" thats making mobile apps so very successful these days? What's that brings so mach value to our day to day lives that we continue to use all these apps and share with others ? Let's go through how you can create a mobile app that offers certain value.


There is an app for everything these days. You have a mobile app that acts as morning wake up call while other one that lets you play music from your favorite play store, read the news and play games & much more...


But what is it that makes an app truly great and keep users from removing it from their devices later on?


After doing so much brains storming discussions & hours of Studying these aspects, arrived at a point which tells, Its a mind-game eventually. to elaborate this... People tend to uninstall certain app after using it for first 3 days after getting in installed reasons my differ from person to person though, Viral or popular apps keep users hooked all the time.


In this topic, we are going to discuss what you should keep in mind to create an app that is successful.


Offer value that is worth sharing


People share things mostly based on their emotions, or something thats making them feel about it or wanted to provide others the experiences that benefited them from every sense. A mobile app that offers value is also likely to be recommended by a friend or acquaintance more. e.g. Strong contentful & meaningful videos do get lots of shares on social platforms.


If you are thinking to develop an app & want it to be shared a lot after launch, ask yourself few questions like:


  1. Does my app has some element for my target audience that they will value? Every single app caters to a specific audience. for instance, A travel app targets & focused for users who are looking to add certain value to their travel plans. These targeted individuals are also likely to share your app with others having same interests.

  2. Do my app contains anything thats worth sharing? The best apps often attracts more shares because they offer something, that is worth sharing with others. Look for instance, CANDY CRUSH gaming app which gains mass popularity as it allows players to share their progress on social media.


Avoid Harassing Users


Unnecessary features that have nothing to do with user experience simply annoy them. Its why mobile applications that keep bombarding users with advertisements during use are getting uninstalled faster. To ensure the success of your own product, avoid adding anything that might cause them to abandon your app, avoid these common mistakes:


  • Avoid sending untimely push notifications: Timely notifications are good. You will probably appreciate when an Share Market app on your phone provides analytical summery of your portfolio with a reminder notification of a "to do list" day or an hour before whenever user needs. Untimely notifications, like one that makes your phone beep when you are fast asleep in the middle of the night, are plain annoying. To avoid this scenario, be mindful of when you send push notifications to your users.


  • Ignoring one hand use: During mobile app development, a rule of thumb is to account for one handed use. Yet, so many apps fail to abide by this simple rule. To prevent annoying users, place tap-able GUI features on areas that your users can easily reach with their thumbs.


Test your app on real users


There are around 2 million free / paid apps on the App Store, So the competition is very high amongst similar apps in one category; people have vast range of choices. So, just because you made a product with which users can order pizza, doesn’t mean that they will find it as useful in comparison with others offering similar sort of services.


Testing your app on real users can certainly help in pointing out these annoyances and use them as a basis to improve your product. App developers usually beta test their products before a final launch during each phase of the development cycle.


Its literally everything from connectivity to navigation that matters when it comes to user experience. And anything that makes this experience inconvenient would remain untouched. Testing your product on real users can help in identifying these problems and fix them later. For example, if users say that the app is too confusing to navigate, you can simplify or reduce the navigational elements.


Concluding Note


So, eventually, how successful your product is absolutely depends on your targeted users & their experiences in using it. To give them meaningful app, look out for anything that would encourage them to install it & restrict them to part or uninstall it. For long term association with your app, test the app on real users.


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